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Speaking about Brett Flair’s conception, Turner says he “relished the challenge” and ultimately invented an ownable asset for Betfair, which is something the dogs couldn’t do.ĭescribing its new mascot, Betfair said: “Imagine if a British market stall seller had a baby with the greatest Vegas performer of all time, then that offspring would be Brett Flair.” Born and bred on the streets of Camden and decked out in a Del Boy-inspired sheepskin coat and gold medallion, Betfair says he aims to “bring a bit of flair to your everyday life.” “It’s a fine line between building entertainment and trying to do the thing that advertising needs to do in order to capture someone’s attention, but not going too far and falling foul of regulations,” he said at the time. Turner previously told The Drum about the challenge of developing regulation-safe campaigns for Betfair’s recent ‘Finger Ball’ campaign.

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